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Job Description:
The Technical Product Marketing Specialist will play a critical role in driving the success of our internal technical sales group, catalyst partners, and end users by developing and delivering comprehensive technical sales collateral. This role is focused on creating and leveraging technical content that clearly communicates the value and return on investment (ROI) of our solutions. As a deep-level product expert, you will collaborate closely with Product Management and Product Marketing to ensure that all materials align with the strategic vision and direction of our products.
Key Responsibilities:
Develop Technical Sales Collateral: Create a variety of technical sales assets, including sales presentations, workshops, product demonstrations, and other materials designed to enable the success of our internal technical sales teams and catalyst partners. These assets will be instrumental in driving solution value and ROI for our end users.
Content Delivery: Deliver content through multiple channels, including monthly technical connect calls, focused enablement workshops, industry conferences, and direct interactions. Additionally, provide self-learning resources via an online portal to ensure continuous skill development.
Industry Event Support: Provide technical expertise and support at industry conferences and events, representing the product and showcasing its value to potential and existing customers.
Technical Expertise: Act as a deep-level product expert capable of articulating the value proposition and positioning of our products to audiences of varying technical proficiency. This includes delivering compelling presentations and conducting in-depth product demonstrations.
Cross-functional Collaboration: Work closely with Product Management and Product Marketing to ensure that all technical sales collateral supports the product’s strategic direction and vision. Maintain an ongoing relationship with these teams to stay informed of product developments and market trends.
Skills Development: Lead initiatives to enhance the technical skills of the internal sales teams and partners through workshops, direct training sessions, and online resources. Ensure that all stakeholders are equipped with the knowledge needed to effectively market and sell our products.
Qualifications:
Extensive experience in technical product marketing, with a strong background in developing technical sales collateral.
Proven ability to communicate complex technical concepts to both technical and non-technical audiences.
Strong collaboration skills with the ability to work closely with cross-functional teams, particularly Product Management and Product Marketing.
Experience in delivering content through various channels, including live presentations, workshops, and online platforms.
Deep understanding of the product’s technology and market positioning, with the ability to serve as a subject matter expert.
Education and Experience:
Bachelor’s in computer science or a related degree preferred
12+ years of experience in a Technical Marketing or related occupation
In lieu of a degree, an additional five years of experience in Technical Marketing or a related field is preferred
About the Role:
This role is pivotal in bridging the gap between technical product knowledge and sales enablement, ensuring that our sales teams, partners, and end users can fully realize the value of our solutions. If you are passionate about technology and have a talent for communicating its value, we invite you to join our team and contribute to the success of our products and customers.
Additional Job Description:
Compensation and Benefits
The annual base salary range for this position is $106,900 - $171,000
This position is also eligible for a discretionary annual bonus in accordance with relevant plan documents, and equity in accordance with equity plan documents and equity award agreements.
Broadcom offers a competitive and comprehensive benefits package: Medical, dental and vision plans, 401(K) participation including company matching, Employee Stock Purchase Program (ESPP), Employee Assistance Program (EAP), company paid holidays, paid sick leave and vacation time. The company follows all applicable laws for Paid Family Leave and other leaves of absence.
Broadcom is proud to be an equal opportunity employer. We will consider qualified applicants without regard to race, color, creed, religion, sex, sexual orientation, national origin, citizenship, disability status, medical condition, pregnancy, protected veteran status or any other characteristic protected by federal, state, or local law. We will also consider qualified applicants with arrest and conviction records consistent with local law.
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